Sony Launch new range of Bravia Professional Displays

Sony is set to significantly expand its professional TV range at ISE 2026, launching 16 new BRAVIA Professional Displays designed for business, retail and public spaces.

The new lineup, called the BZ-P Series, is a complete refresh of Sony’s large-screen displays and comes in three levels to suit different needs and budgets: the premium BZ40P, the mid-range BZ35P, and the more affordable BZ30P. Screen sizes range from 43 to 85 inches.

This launch follows Sony’s recent Crystal LED S Series and continues the brand’s push into high-performance commercial displays.

According to Sony, the new range builds on the success of its anti-reflection screen technology, focusing on delivering bright, clear images that perform well even in well-lit environments such as offices, shops, and reception areas. The aim is to combine flexibility, reliability and long-term performance under the trusted BRAVIA name.

All BZ-P displays use Sony’s AI-powered XR processor, which optimises picture quality in real time. Brightness ranges from 400 to 700 nits, depending on the model, and all screens offer wide viewing angles and reduced reflections, helping images stay clear and vibrant from different positions in the room.

Sony’s Deep Black Non-Glare technology is included across the range, helping to reduce glare and reflections by up to 47%. This makes the screens easier to view in spaces with lots of natural or artificial light, such as retail floors, atriums and meeting rooms.

For businesses, the displays are designed to be simple to set up and manage. Many digital signage applications won’t need an external media player because everything runs directly on the screen. Built-in remote management tools also allow IT teams to monitor, update and maintain multiple displays from one central system.

The physical design is also installer-friendly, with slim, uniform bezels, standardised mounting points and easy alignment for portrait setups or video walls. The larger 75- and 85-inch models even include built-in carrying handles for easier installation.

Selected models are dust-resistant (IP5X-rated), making them suitable for busy environments such as shopping centres, transport hubs, and light-industrial spaces.

Sony has also focused on energy efficiency. Thanks to a new optical system and smart AI backlight control, the new range uses up to 31% less power than previous models.

The BZ-P range at a glance:

BZ40P – Flagship series
Available in 55-, 65-, 75-, and 85-inch sizes. These are the brightest models at 700 nits, feature Sony’s best anti-glare technology, and are dust-resistant. Ideal for high-end commercial spaces and demanding environments.

BZ35P – Enhanced series
Available in six sizes from 43 to 85 inches. Offers 500 nits of brightness, strong anti-glare performance and dust resistance, making them a great all-round option for most businesses.

BZ30P – Core series
Also available from 43 to 85 inches. These models offer 400 nits of brightness and are aimed at more controlled lighting environments, providing a cost-effective entry point into Sony’s professional display range.

The new BZ-P Series sits alongside Sony’s existing professional displays, including the massive 98-inch BZ53L, the compact BZ30J range and the EZ20L series, giving businesses a wide choice of screen sizes and performance levels.

For more information, visit Sony or contact your local Home Cinema Alliance Member